Our work

The Central American Community came out by the thousands to celebrate “Fiestas Patrias” the independence parade and festival of five Central American countries in September. Goya’s parade entry was the perfect vehicle to promote the Goya Gives-Can Do initiative. The Goya parade float featured the national Costa Rica flower in honor of this year’s country of honor, as well as iconic symbols of most Latino countries, a placita kiosk and church facades. Riding the float were Grand Marshal and soccer star, Luis Gabelo Conejo, Distinguished Citizen from Panama, Patricia de Leon; and the Queens of Costa Rica, Honduras and El Salvador. Tropical music and shout outs were by the band Sonora Karnaval.

LA’s BEST Family Health Festival hosted by USC and sponsored in part by Goya Foods was a fun and educational day for 2,000 members of the LA’s BEST family. Held in October 2017, this Festival celebrated students’ participation in BEST Fit programs where students learn how to live a healthy lifestyle, how to read food labels, make healthy snacks, and the importance of regular physical exercise.

Close to 1,500 Latinas from greater San Diego enjoyed exhibits, workshops and health screenings at the 7th Annual Celebrando Latinas women’s conference in San Diego in July 2017. Goya’s presence and engagement included: the presentation of winners of the Celebrando en Tu Cocina con GOYA video recipe contest as well as product sampling, basket giveaways. The presentation during the luncheon program included David Pimentel, Goya sales supervisor and Oralia Michel. The Goya presentation was followed by the main speaker, Alicia Machado, former Miss Universe. And as a special treat we arranged for contest winners to take photos with singing star Lupillo Rivera who performed at the morning session.